This investment underlines Swati’s continued focus on supporting tech-first, data-led ventures that are solving real-world marketing and visibility challenges at scale.
MobiYoung is transforming the traditional OOH (Out-of-Home) media space by marrying deep media ownership with cutting-edge technology. Its proprietary platform DGTOOHL is one of the few Indian platforms onboarded by Google for pDOOH (Programmatic Digital Out-of-Home), putting it at the forefront of innovation in the sector.
As per industry estimates, India’s current OOH and Digital OOH advertising market is over INR 470 million and is estimated to reach around INR 770 million by 2033, with a CAGR of 6.21%. The global pDOOH market size was estimated at USD 916.2 million in 2023 and is projected to grow at a CAGR of 31.5% till 2030. The APAC region is anticipated to grow at the fastest CAGR over this period. With this investment, MobiYoung is well-positioned to deepen its footprint across Indian metros and foray further into the APAC market. The investment will also accelerate the development of its programmatic and analytics engine to meet the growing demand for performance-driven OOH media.
From real-time audience targeting to programmatic inventory buying and dayparted ad releases, DGTOOHL is enabling brands to launch smarter, high-ROI campaigns that are measurable, data-backed, and city-specific.
“The Out-of-Home industry is undergoing its most significant transformation since the advent of programmatic digital advertising. What truly excites me about MobiYoung is how they’ve cracked the code by combining deep media ownership with AdTech innovation,” said Swati Bhargava, Co-Founder, CashKaro and EarnKaro. They’ve moved beyond being just another screen aggregator – they’ve built an intelligent ecosystem that delivers measurable, data-driven, and high-impact brand experiences at scale. In markets like India and APAC, where OOH has traditionally been difficult to measure and optimize, DGTOOHL’s platform brings the precision of digital advertising to physical spaces. This is exactly the kind of innovation that can help brands maximize their media spends while gaining actionable insights.”
This end-to-end control—from planning and analytics to ad placement—gives MobiYoung a unique edge in delivering campaigns with unmatched efficiency and accuracy.
“Having Swati aligned with our vision represents more than just investment – it’s a powerful validation of our approach to revolutionizing OOH advertising,” said Anuj Bhandari, Co-Founder & CEO of MobiYoung Group. “Through her experience of building CashKaro into India’s leading real-cashback company and scaling multiple digital businesses, she has a unique perspective on what it takes to succeed in today’s market. As we enter our next growth phase in DGTOOHL, her expertise in brand-building, technology scaling, and creating consumer-centric platforms will be instrumental. This partnership comes at the perfect time as we’re seeing unprecedented demand for programmatic, performance-driven OOH solutions from both brands and media buyers.”
What sets MobiYoung apart is not just its tech, but its deep integration with the media layer. Through Evoads, its media arm, the group holds exclusive rights to premium OOH locations such as high-footfall malls like Select City Walk and Airia Mall in Gurgaon, Corporate hubs including Cyber City and Nehru Place, and iconic roadways such as Ring Road, NH8, and Golf Course Road.
