Flipkart cofounder Binny Bansal has invested $20 million in ShopOS, a startup building an AI-operating system aimed at simplifying and scaling ecommerce operations for brands. The round was led by Bansal’s venture fund Three State Ventures.
ShopOS was founded by Sai Krishna V K and Ajay P V, who earlier built Scapic, an AI/AR commerce platform acquired by Flipkart in 2020. The duo later headed Flipkart Labs, which focused on deep tech pilots inside the ecommerce major. They are joined by Karan Sonawala, another Flipkart alumnus who led immersive and visual AI features at the Walmart-owned company.
The startup’s core thesis is that global brands continue to face significant operational friction in setting up and running online stores. Content creation remains manual and slow, marketing lacks local relevance, and user experience is rarely personalised in real time.
ShopOS is pitching a full-stack AI system that functions as a virtual workforce. Its tools help brands create product listings, videos, and images, run targeted marketing campaigns, and auto-adapt storefronts based on consumer behaviour—all powered by autonomous AI agents.
The company claims to have onboarded early customers in India, the UAE and parts of Europe, and plans to use the new capital to expand its engineering team and global customer base.“
This is about building ambient agents that don’t just assist, but execute core commerce workflows in the background,” said Sai. “We’re betting on generative commerce as the next paradigm.”
Bansal said ShopOS was “building the commerce stack of the future,” and that AI-native operating systems will be critical for brands expanding across borders.
The startup is currently hiring across engineering and product roles, and is targeting hundreds of brand integrations over the next 12 months.
