AI infrastructure startup Flam is doubling down on global expansion with a sharp focus on product-led growth and deep partnerships with media and agency networks.
The company, which just raised $14 million in its Series A round led by RTP Global, says this approach has already helped it scale to over 100 brands across more than 10 geographies in just 12 months.
Flam Co-Founder and CEO Shourya Agarwal said the company is targeting markets across North America, Europe, the Middle East, and Asia. “Channel partnerships and distribution-led growth, along with product-led growth, are helping us move fast. This strategy is working very well for us, not just in India, but internationally as well,” he said.
Flam’s platform allows brands to create and publish app-less, mixed reality experiences through simple QR codes or web links. These interactive campaigns can run across print, television, broadcast, retail, and digital platforms. The company says its offering is sector-agnostic, finding adoption in retail, live events, and media broadcasts alike.
At the core of Flam’s offering is the blend of technology and creative storytelling. “Creative agencies and brands are very good at what they do. Flam’s infrastructure enables that creativity and storytelling in the best possible way because it’s so seamless and easy to publish these campaigns,” Agarwal explained.
This combination is driving impressive results. According to Agarwal, Flam-powered campaigns are seeing up to 49 times higher engagement and four times better conversions than traditional ad formats. “The watch time is almost 3x higher than any other ad format today,” he added.
High-profile brands like Google, Tanishq, and even the US Presidential Elections have used Flam to power campaigns. IPL recently used Flam’s ‘Fandom’ feature to allow fans to create custom content with celebrities and cricketers, a move Agarwal said has been “extremely popular.”
Flam’s full-stack suite is powered by Gen AI tools and supports instant rendering of heavy 3D content in under 300 milliseconds, even on slower 4 Mbps connections. The content is compressed and streamed in a way that works across 99% of devices without the need for an app or browser.
“Literally, every single phone camera, whether it’s a low-end Android device or an iPhone 16 Pro, becomes the point of entry into mixed reality,” said Agarwal.
With fresh capital in hand, Flam aims to transform how brands engage with audiences—turning everyday ads, store displays, TV screens, and social media into interactive, immersive experiences.
