Fashion tech startup Zilo has raised $4.5 million in a seed funding round co-led by Info Edge Ventures and Chiratae Ventures, as the company looks to expand its quick commerce model for urban fashion retail.
The Mumbai-based startup plans to use the capital to strengthen its hybrid supply chain, deepen brand partnerships, and expand beyond Mumbai to other metro cities by the end of the year.
Founded by Padmakumar Pal, a former senior executive at ecommerce platforms Flipkart and Myntra, and Bhavik Jhaveri, Zilo delivers fashion and lifestyle products from over 250 brands, including Levi’s, Louis Philippe, Puma, and The Souled Store, in under 60 minutes.
The company said it also offers scheduled home trials, instant returns, and AI-powered style recommendations.
“Zilo is creating a space which has the best blend of Online and Offline retail experiences, where speed, quality, and curation can coexist. The current landscape is cluttered, overwhelming and less reliable, especially for the discerning consumers who value both convenience and style,” CEO Pal said.
Ahead of the upcoming festive season, the company plans to expand into new categories such as footwear, bags, and accessories, and scale up to 100,000 styles across its platform.
“Our other quick commerce investments have proven three constants for the consumer; speed sparks adoption, personalisation grows conversions and basket size, and trust in consistent delivery fuels loyalty and frequency,” said Kitty Agarwal, partner at Info Edge Ventures. “Zilo aims to deliver on all three fronts with 60 minutes’ delivery, Home Trials, instant returns, and a hand-picked curation of the best brands.”
Zilo’s fundraise comes amid rising interest in ultra-fast fashion delivery from both emerging brands and large ecommerce players. Brands such as Newme, Slikk, Blip, and Snitch, along with platforms such as Myntra and Ajio, are focusing on rapid delivery.
Slikk recently raised $10 million in a round led by Nexus Venture Partners. Earlier this month, omnichannel menswear brand Snitch raised around $40 million in a round led by 360 One Asset (formerly IIFL Wealth & Asset Management).
