




17th June 2025 | View the post here!
#BuzzQ: What’s the Real Cost of Convenience?
From 10-minute grocery deliveries to non-stop OTT content drops, platforms are moving at lightning speed to stay ahead. Zepto, Swiggy, Netflix, and Amazon Prime aren’t just chasing consumer attention, they’re chasing validation from stakeholders and delighting investors.
Processes are being streamlined, cycles shortened, and scale achieved faster than ever. What once took intention and time is now expected on demand, everywhere, every day.
But as convenience becomes the central promise, what are we giving up? Are we trading quality, balance, and long-term value for speed and scale?
Is this true innovation—or just a race without a finish line?
Where do you draw the line between smart scaling and burnout culture? Share your take in the comments.