All Things People (ATP), a next- generation human resources technology venture, has raised Rs 7 crore in its seed funding round via an angel syndicate of prominent global industry leaders, family, and friends who share the venture’s vision of transforming workplace experiences for millions worldwide. These investors bring not only capital but also deep expertise, influence, and alignment with ATP’s mission, making them valuable partners in the venture’s journey of growth and innovation.
Founded in 2024 by Anish Singh, Kshitij Jain, and Shashank Shekhar, ATP was born out of the founders’ shared observation that while technology had dramatically improved customer experiences, employee experience remained underserved. The trio brings together complementary strengths: Anish, with over two decades in HR and business leadership as CHRO at Unilever and in senior roles at ITC, ICICI Prudential, Essar, and Reckitt;
Kshitij, a business, product, and finance leader with about 24 years of experience at Procter & Gamble and Amazon across Europe and India; and Shashank, who has led HR for Consumer Business at Amazon India, worked across Unilever, Godrej Consumer, ICICI Prudential, LIC, and Patni Computers, and also held a P&L role as CEO for Godrej Consumer South America. Combining people-science, organisational context, and advanced artificial intelligence, they set out to reimagine the employee experience for millions, guided by the mantra Talent. Technology. Transformation. The funds will be used to expand and enhance ATP’s first product offering, atp|reflect, strengthening its capabilities in continuous employee listening, advanced analytics, and actionable insights.
The venture will also focus on building scalable and secure technological infrastructure, expanding marketing reach, sales efforts, and strategic partnerships to enter new industries and geographies. Additional investments will go toward hiring top- tier talent across technology, product, sales, and customer success functions, as well as advancing research to keep ATP at the forefront of organisational health and people-science innovation.
Prominent investors in this round include Varun Alagh, Founder and Chief Executive Officer of Honasa Consumer; Amit Dalmia, Asia Head Portfolio Operations and Senior Managing Director at Blackstone; Alex von Behr, Former Global Chief Customer Officer at Unilever and Former Chief Executive Officer of Coca-Cola India; Vivek Gambhir, Harvard alumnus and Venture Partner, Advisor, CEO, Board Member; and Amit Sinha, Founder and President of Workspan, USA. These investments have been made in their personal capacity, reflecting their individual belief in ATP’s vision and potential.
Varun Alagh said in a statement, “I chose to invest in All Things People because I believe in their vision of harnessing technology and people-science to revolutionise the employee experience. Their innovative approach to continuous listening and actionable insights is paving the way for a thriving workplace culture globally.”
Anish Singh, Kshitij Jain, and Shashank Shekhar, Co-founders, ATP, jointly said: “Securing this seed investment is a pivotal moment for ATP, as it represents not only capital but also the trust and conviction of globally respected leaders who believe in our mission to transform the employee experience through AI-driven people-science.
At ATP, we believe that building great workplaces starts with deep listening, actionable insights, and technology that adapts to people, not the other way around. With this funding, we will scale rapidly, strengthen atp|reflect’s capabilities in AI-driven analytics, security, and personalisation, and innovate boldly to create workplaces where millions can truly thrive. This is just the beginning of what we envision as a new standard for the future of work.”
