27th May 2025 | View the post here!
#BuzzQ: When Price Wars Hit the Cart
Zepto’s new ‘Swap and Save’ feature is making waves, and not just among shoppers. By auto-suggesting cheaper alternatives at checkout, the platform is putting brands in direct algorithmic combat, where visibility depends on price, not loyalty.
While users benefit from savings, founders are raising red flags about the long-term impact.
Is this smart tech making shopping better or turning discovery into a discount war? And if staying in the cart means outbidding the algorithm, what does that mean for smaller brands and fair competition?
Would you welcome this as a consumer – or challenge it as a brand? Sound off in the comments.